Army-style approach to daily cleaning and regular maintenance services for community/public toilets that are led by Swachhta Sainiks
Painting on toilets and behaviour change campaigns in urban slums to enhance knowledge and encourage people to use toilets
Inspired by the Hindi movie 'Toilet Ek Prem Kath'
Highlighting the health & economic benefits of using a toilet for the household
Songs for men & women aimed at inspiring them to use a toilet