Fri, Jun 1, 2018 12:50 PM    Caya Constructs

CAYA Constructs collaborates with 'Toilet: Ek Prem Katha' to spread message of 'Swachh Bharat' mission


CAYA Constructs, a social enterprise, collaborated with the blockbuster satirical comedy 'Toilet: Ek Prem Katha' (TEPK), starring Akshay Kumar and Bhumi Pednekar. This quirky tale on toilets supports Prime Minister Narendra Modi’s Swachh Bharat Mission, a governmental campaign to improve sanitation and hygiene conditions in India.

This unique love story is based in mathura, Uttar Pradesh. Keshav and Jaya are from two villages near Mathura, where at least 80 percent of the households do not have access to toilets. Trouble comes knocking on the first day of their marriage, when Jaya leaves Keshav’s house after discovering that there is no toilet in the village. Distraught and desperate, Keshav sets out on the mission to win his love back – he successfully battles against the age-old practices and traditional mindsets in the country to bring toilets to his village.

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